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Summertime promotion allows Fanta Australia to warm up to customers
February 25, 2013
By: DAVID SAVASTANO
Editor, Ink World Magazine
Chromatic Technologies Inc. (CTI), the specialized inks company whose innovative offerings are seen on consumer products around the world, continues to carry its message in Australia. Specially marked bottles of Fanta beverages in Australia reveal an invitation to customers through temperature changes on the label, wherein consumers were invited to join in an interactive campaign offering valuable prizes. During November and December 2012, labels on Fanta Orange bottles contained thermochromi...
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